Advertising Opportunities

Spotlight on… Homepage
This one-week spotlight includes a picture and brief blurb on the homepage, with a link to a full article about the business. During the week the vendor is featured, registered TBW members can ask questions and the vendor may respond to them in as much detail as they like without the restrictions on hyping products that apply in other forums.

After the one-week run the forum thread will be closed, but will be remain accessible in an archive. We will accept bookings up to three months in advance with payment due before the vendor interview commences.

A link to the Spotlight article and a single image will also appear on the Babywearer of the Week thread.

Cost: $100 for the one-week run and permanent archive.

Creative Details: Up to four images no greater in height or width than 200 pixels; vendors may provide as much text as will fit into a single post. TBW may edit the piece to fit if necessary.

This advertising opportunity is open to vendors of babywearing products.

Banner Ads
Banners appear at the top of the forums, sub-forums, articles and reviews pages.

This advertising opportunity is open to all vendors offering family-friendly products and services.

Creative Details: 468x60 pixel image in gif or jpg format, 40k maximum file size
28 days $60

Homepage Button Banner
Banners appear on the right side of the site homepage in a stack of up to five, with a maximum of 10 banners accepted at any given time. Rotation is random with each vendor receiving a minimum of 10% of all page views. Vendors can book for a one-month period and may request an extension if there is no waiting list at the end of the banner expiry date. We will accept bookings up to three months in advance.

This advertising opportunity is open to all vendors offering family-friendly products and services.

7 days: $35
14 days: $65
28 days: $120

Creative Details: 150x125 pixel image in gif or jpg format, static images only, 25k maximum file size

Skyscraper Ads on the Home page and Articles Pages
We will display a skyscraper-sized ad on the left side of the home page and articles pages. We will accept no more than two ads so that you will receive a minimum of 50% of page views. Billing will be based on duration; you receive unlimited clicks.
7 days: $45
14 days: $85
28 days: $160

Creative Details: 160x600 pixel image in gif or jpg format, 40k maximum file size

Monthly Lucky Draw
Each month we enlist one vendor to offer a babywearing product of the vendor’s choosing for our monthly lucky draws. A picture of the product is placed on the homepage on the right side of the site. Text under your photo will read "Become a subscribed member at TBW for enhanced features and a chance to win a [your carrier name]! Find out more." - and "find out more" will be a link to a page where you can provide additional photos and additional text.

Creative Details: 150x200 pixel image in gif or jpg format, 25k maximum file size

$100 payable to TBW; carrier or babywearing product for winning member (please factor in shipping and handling charges)

Vendor For Sale or Trade Forum
Vendors, custom sellers and hobbyists may post their wares here. Forum is accessible by all registered TBW members, but only subscribed members may post.

Cost:
1 month: $8
3 months: $21
6 months: $40
1 year: $78

Who can participate: This advertising opportunity is open to all vendors offering family-friendly products and services.

Marketplace Banner Ad
We offer vendors an opportunity to place an exclusive banner in our very high traffic Marketplace forums. Your banner will be the only one displayed and you will receive unlimited clicks; billing will be based on duration.
7 days: $45
14 days: $85
28 days: $150

Creative Details: 468x60 pixel image in gif or jpg format, 40k maximum file size

Contact our Advertising Manager for more information on these advertising opportunities.

Babywearing as a Parenting Tool Video Sponsor
Vendor provides text/images/video for up to a 15-second pre-roll before this video, which will be featured on the home page, with a "video sponsored by ____ " credit on the home page.
First vendor to sign up will get the first 7 days for $150
Subsequent sponsor pricing:
14 days: $90
28 days: $170

Site Statistics
With a comprehensive reviews system, an active community and a library of babywearing articles and research, TheBabyWearer.com is the place to go online for information on babywearing! Some of our key statistics:

• Over 98,000 registered users
• ~2500 new registered users per month
• Over 45 million hits per month
  
• over 40,000 unique visitors per month

We continue to experience exponential growth as babywearing makes its way into the mainstream culture.